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CBD is gradually becoming ingrained within society’s consciousness as a viable tool to improve your health and wellness, as well as providing relief to certain symptoms. CBD is shorthand for Cannabidiol which is one of over one hundred cannabinoids that are contained within the cannabis plant.
CBD oil is the most commonly used method of consuming CBD and there are hundreds of different brands selling variations of CBD oil. CBD capsules, CBD e liquids and topical CBD skin care products are all increasing in popularity too. Large consumer brands such as Nestle are beginning to enter the CBD space and it seems to be an inevitability that more massive global brands begin to launch CBD ranges or brands, or even simply incorporate CBD into their existing product ranges. Companies that already have mass market appeal and the supply chains to reach the maximum number of prospective customers are ideally placed the enter the CBD space.
As CBD increases in popularity and the evidence supporting CBD’s benefits grows, more convenient manners in which to consume CBD will inevitably be discovered and harnessed to create the most beneficial experience for customers.
What is CBD?
CBD is one of the many cannabinoids within the cannabis plant and it is non-psychoactive. CBD has no psychoactive effects and does not get the user ‘high’. It is THC which is the psychoactive cannabinoid within cannabis and causes the user to experience the infamous high that is so commonly associated with cannabis and marijuana.
CBD interacts with the body’s endocannabinoid system and this is how it impacts the body. It was only in the 90s that a greater understanding of the endocannabinoid system was gained. Since the endocannabinoid system was initially understood, there has been increasing amounts of clinical studies carried out to investigate the true efficacy and safety of CBD.
Research that has been undertaken has discovered that the human body produces natural compounds that are similar to the cannabinoids that are found in cannabis. The two compounds that are naturally produced by the human body are anandamide and 2-AG. These two compounds are considered to have a similar effect on the body as cannabinoids such as CBD and THC. Ultimately, influencing the body’s regulatory systems such as appetite, mood, stress and inflammation responses.
What Are CBD Drinks?
There are an increasing number of CBD brands turning their attention to manufacturing and distributing CBD drinks. There are also established players within the food & beverage industries that are seeking an entry to the CBD market.
What makes CBD drinks attractive to consumers is that they are significantly cheaper than purchasing a CBD oil or CBD spray and they only need to spend £5 or less to ascertain whether product is suitable for them. CBD drinks are extremely convenient, and they can be easily incorporated into your daily life and can simply replace a soft drink when you have a meal. A CBD drink is likely to have a more positive impact on a person’s day than a typical soft drink, this will lead to more positive opinions on CBD.
Many CBD users do not like the taste of CBD oils. While there are some CBD oils on the market that do taste great, the texture of the oil can still prevent people from using CBD several times a day. CBD drinks can taste incredible meaning that people will gladly consume CBD several times throughout the day with no extra expense, as they would be purchasing another form of drink in any case.
CBD drinks could be what truly cements CBD’s impact on mainstream culture. Having CBD drinks easily accessible within supermarkets, corner shops, bars and restaurants will mean that more people will try CBD to see if it works for them.
The convenience of CBD drinks must also not be underestimated. Everyone obviously buys drinks of some description whereas only a small percentage of the population use supplements or herbal remedies for medical or health optimisation purposes. This means that it is not unreasonable to suggest that more people will be open to trying a CBD drink than would try a CBD oil or CBD spray.
CBD drinks will inevitably be marketed in numerous different ways. CBD sports drinks will be advertised as helping athletes to recover from tough sessions and ensure that their recovery if as effective and rapid as possible. CBD has been shown to reduce inflammation and this could help with any sporting injuries or any aches from the gym.
CBD drinks could be marketed as a method of helping people through their stressful day and a tool to help people dealing with the tribulations of modern life to relax a little and ensure their stresses and strains do not hamper their life too much.
CBD drinks could have the potential to help those living with a chronic condition to manage their symptoms. For those living in chronic pain with conditions such as fibromyalgia or arthritis, CBD could make it easier to get through the day. Taking pain off of the mind can cause tremendous relief in itself and allow chronic pain sufferers to live more freely and be less controlled by their condition.
CBD drinks are a fantastic entry point for anyone who is sceptical about CBD and its prospective benefits. A drink is an affordable and effective manner in which to consume CBD and it allows a sceptic the chance to change their mind within a short time frame of consuming the product.
How much CBD is in CBD Drink?
The potential for the CBD drinks market is absolutely massive. It is probably the most convenient way to integrate CBD into people’s daily lives. There are a few options that are available on the market now, but it is inevitable that as regulations begin to be set in stone, more brands seek to enter the CBD drinks market. Just like other CBD products, the level of CBD products varies from product to product. A sparkling drink in a 330ml containing CBD will likely have 20-30mg of CBD.
A CBD drink typically contains 30mg of CBD to have the optimum effect which is well within the Food Standards Agency (FSA)’s guidelines of 70mg per day.
Before too long there will be a multitude of brands to choose from and a massive variety of CBD drinks on the market to choose from.
What are CBD Drinks made from?
The manufacturing process for CBD drinks is different depending on the type of CBD drink that is being formulated. There is currently a range of CBD beverages on the market ranging from CBD ice coffee to CBD soft drinks. The most popular CBD drinks seem to be juices and carbonated drinks. The process behind making CBD drinks is relatively simple.
Whatever the choice of CBD drink, the juice or carbonated drink is first made and then it is infused with CBD. In the UK, as of March 31 2021, it will have to be CBD isolate that is infused with a CBD drinks. This is due to the incoming Novel Food legislation which classes CBD as a Novel Food. A Novel Food is defined as a substance that was widely consumed prior to May 1997. CBD was not extracted via CO2 before 1997 and that is why it has been deemed to be a Novel Food.
CBD is hydrophobic meaning that special mixing methods are used to mix CBD with water and ensure the mixture is consistent and that the CBD is evenly distributed throughout the drink. The majority of CBD brands that have drinks as part of their product offering use a specially manufactured water-soluble hemp CBD extract and this extract easily mixes into CBD drinks making it easier to use in CBD beverages.
CBD drinks may sound like a simple enough product, but it is a lot more complicated than simply mixing CBD in with a drink. CBD drinks that are manufactured on a large scale are made with a more complicated method. CBD drinks and CBD water that is manufactured on a larger scale are often formulated using water soluble CBD. CBD is typically found in the form of a CBD oil, but CBD beverages are typically created using a kind of CBD that actually dissolves in water.
What is the difference between CBD Drinks and CBD Water?
The only real difference between CBD drinks and CBD water is the ingredients that are used to formulate the drink. Most CBD drinks that are currently available on the market are typically made up of different ingredients that produce an array of effects. Many CBD drinks contain different ingredients and herbs known to promote relaxation, increase focus, give the consumer more energy and improve their concentration.
A CBD beverage that is specifically formulated to promote relaxation may include ingredients like chamomile, kava, valerian or other calming herbs.
Does the Novel Food Legislation Impact CBD Drinks?
The simple answer is yes. As of March 31 2021, all CBD drinks that are sold in the UK will have to comply with the new Novel Food legislation that will come into force and will be policed by the FSA. All CBD drinks must use a CBD isolate supplier that is compliant with the Novel Food legislation and has submitted a dossier to the FSA.
Any CBD drink that does not use compliant CBD isolate is at risk of being removed from the shelves and being banned from being sold online.
What Symptoms Can CBD Help to Alleviate?
There is preliminary and limited evidence that CBD can help with the below conditions, however it must be said that much more research needs to take place before the efficacy and safety for using CBD to treat these conditions is definitive and beyond question:
- Rheumatoid Arthritis
- Multiple Sclerosis
- Substance Abuse
- Assist quitting smoking
Symptoms that are caused by conditions such as pain, lack of sleep, depression and anxiety may all be alleviated to some extent by using CBD.